ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations. Why Media Relations is Harder.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. Digital marketing spend tallied up at around $629 billion in the US in 2018. Yet all the money means digital-first businesses have to contend with more noise as legacy brands bring their deep pockets to digital. How often should you publish on your company blog?

Study 61

Study Survey B2B Advertising 61

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. which provides “cloud-based investor relations solutions.” Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. Here we go…. Fewer professional journalists.

Trends 60

Trends Media Report Technology 60

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

MARCH 3, 2020

The company says the new code will allow it to address several public relations challenges. Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD., TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests.

Pitching 78

Pitching Instagram Survey Data 78