Sword and the Script

OCTOBER 23, 2018

This is one of the reasons why good PR professionals make excellent content marketers. 2) Marketing needs a direct relationship with customers. Rank and file marketers can and should strive to cultivate relationships on the sales team, but this problem deserved to be solved at a leadership level. This is a mistake.

Content Marketing 106

Content Marketing B2B Study Marketing 106

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications.

Sports 245

Sports Agency Industry Creativity 245

Bianchi Biz Blog

MARCH 18, 2021

This post originally appeared on the Public Relations Global Network (PRGN) blog. Failing to prioritise the ESG topics. One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. Like doing anything for the first time you get things wrong.

Report 79

Report Company Data System 79

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Alignment with management; PR refuses to learn 10.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 24, 2018

There are a lot of reasons why, but in some way, shape or form, it probably can be traced to the fact many marketing shops don’t see a distinction between content marketing and producing content. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. I see two primary reasons.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170