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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Forget the Silicon Valley playbook of viral trends and flashy apps. Defense tech and ethics The ethical complexities surrounding autonomous weapons, drone warfare, and data privacy demand proactive communication from defense tech companies. PR subtlety Defense tech PR demands a nuanced approach unlike any other.

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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

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Newsjacking Tragedy

Rock the Status Quo

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. It certainly didn’t help that some media outlets were all-too-eager to report intimate details of his death.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY. In this age of data breaches and cyber-hacking, violating a customer’s expectation of privacy is a transgression that’s increasingly unforgivable.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses. United Airlines.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

The image went viral. ” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. ” So, how did it all happen? Too funny!!!”