Blogging, Ethics, Privacy and Reputation

The Importance of Ethics and Authenticity in a PR Career

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. PR professionals play a critical role in shaping public perception, maintaining reputations, and building relationships between organizations and their stakeholders.

Ethics

Ethics Guidelines Reputation Privacy

Legal and Ethical Dimensions: Using Online Data for PR Strategies

PRSay

SEPTEMBER 24, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics

Ethics Data Strategy Privacy

[Checklist] AI compliance for PR pros

Landis PR

OCTOBER 30, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. What is AI compliance?

Privacy

Privacy Ethics Guidelines System

Leveraging AI in Public Relations: A Game-Changer for Startups and Leaders

Landis PR

FEBRUARY 5, 2024

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Photo courtesy of Pixabay 1. Embrace the power of AI to revolutionize your PR efforts!

Publicity

Publicity Privacy YouTube Analysis

Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations.

Brand

Brand Branding Reputation Crisis

Just Because AI Is Exploding Doesn’t Mean Your Company Will: What To Know About Artificial Intelligence’s Impact on Business & PR

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? We are experiencing a real moment of technological advancement. And boy do we like it. As with most game-changing technologies, there is a lot of discussion about it. Okay that last was a bit hyperbolic, or may not , not , or not.

Company

Company Technology Privacy Guidelines

Just Because AI Is Exploding Doesn’t Mean Your Company Will: Here’s What To Know About Artificial Intelligence’s Impact on Business & PR

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? We are experiencing a real moment of technological advancement. And boy do we like it. As with most game-changing technologies, there is a lot of discussion about it. Okay that last was a bit hyperbolic, or may not , not , or not.

Company

Company Technology Privacy Guidelines

Smear Tactics: Great for BBQ, but PR? Not So Much

Waxing UnLyrical

MAY 13, 2011

According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy.

Privacy

Privacy Facebook Google Policies

Is AI changing the way we search?

PR in High Definition

MAY 24, 2023

Aside from this limitation, there have also been concerns around the ethical implications, including privacy, bias in training data and lack of human interaction. But as LLMs continue to develop, what will it mean for a company’s reputation and how they feature in LLM results?

Google

Google Engineering Tools Privacy

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. PR adopts AI as a research and content tool.

Marketing

Marketing Content Marketing Data Social Media

A new era for brand trust – how PR must adapt

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But I won’t go into that now, we’ve already covered this in a previous blog post which you can read here.

Privacy

Privacy Brand Branding YouTube

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.

Crisis Communications

Crisis Communications Transportation Conference Social Media

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. 15) Ethics in PR revisited. Also see Off Script Q&A No. 35 with Michelle (coming next week).

Social Media

Social Media Marketing Media Creativity

Public Relations Today

The Importance of Ethics and Authenticity in a PR Career

Legal and Ethical Dimensions: Using Online Data for PR Strategies

Trending Sources

[Checklist] AI compliance for PR pros

Leveraging AI in Public Relations: A Game-Changer for Startups and Leaders

Review: ReputationDefender’s New Personal Branding Solution

Just Because AI Is Exploding Doesn’t Mean Your Company Will: What To Know About Artificial Intelligence’s Impact on Business & PR

Just Because AI Is Exploding Doesn’t Mean Your Company Will: Here’s What To Know About Artificial Intelligence’s Impact on Business & PR

Smear Tactics: Great for BBQ, but PR? Not So Much

Is AI changing the way we search?

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

A new era for brand trust – how PR must adapt

Future of PR and social media for International Air Transport Association crisis communications conference

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Stay Connected