Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

MARCH 11, 2015

With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. In fact, you’ve seen an entire team form within the SHIFT walls dedicated to quantifiable PR.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. We leverage a service called Voicestorm to engage internal ambassadors to learn and share industry news.

Technology 60

Technology Marketing eBook Training 60

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR’s effectiveness can then be measured with impactful business metrics , just like other aspects of the marketing mix.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

NOVEMBER 12, 2015

A quarter of businesses surveys even stated that they won’t be using social media in the future. This scenario may be more common than you think. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60