Shift Communications
FEBRUARY 20, 2019
If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget.
Shift Communications
SEPTEMBER 12, 2017
As such, if our data is corrupted, filled with junk, or flat-out wrong, our predictions will simply magnify these errors. To prepare for predictive analytics, we must clean our data as best as possible. Compatible Data. Most predictive analytics software and systems are based on open-source libraries and technologies.
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Shift Communications
AUGUST 25, 2017
From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Owned content. The Problem. Owned content doesn’t always perform as well as it should.
Shift Communications
NOVEMBER 13, 2017
Using custom-built software, we extract out the publications from this corpus of links to find what catches our influencers’ eyes and compels them to share. We see the usual mix of traditional publications in our list; however, we also see a number of blogs and other media properties we might not normally pitch.
Shift Communications
JUNE 22, 2015
I’ll use data from my personal website so as to avoid revealing anything under NDA. Given that my site is a B2B-focused website and blog, it would make logical sense for strong affinity between LinkedIn and the content. Instead of sharing a blog post once a day, I could schedule it to be shared 2, 3, or even 4 times a day.
Shift Communications
DECEMBER 18, 2014
If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.
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