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How to Optimize Your Corporate Video for YouTube

ReimaginePR

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. This LinkedIn blog post is a great place to start. There are a few ways you can go about it. #1:

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

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Has Gatorade Diluted its Brand?

Mindful Marketing

It seems like its countervailing branding strategies have set up PepsiCo to be an example of another not-so-favorable marketing concept, cannibalization , which is when a corporation’s own brands compete with each other more than they do with the brands of other companies. ” Subscribe to Mindful Matters blog.

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Burberry after its Burning Ban

Mindful Marketing

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind. ” Subscribe to Mindful Matters blog.

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Stop with the hocus pocus – employee communications is for muggles

PR Conversations

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. If corporations want motivated, focused and flexible staff, they need: to have clear messages. Core concepts in our forces-for-good canon.

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. A Look at Compelling Corporate Stories. Connect with Rob on Twitter or follow his blog. Here’s what makes stories so powerful: Stories persuade. Stories stick.

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Russia Hacking The News

Flatiron Communications

” The second “hack” used a much more sophisticated approach to publicize a supposed terrorist attack on a chemical plant in Louisiana: “Over the years, we’ve seen a lot of odd things unfold on Twitter, and we must say that this hoax was one the weirdest ones we’d ever seen.