Mindful Marketing

APRIL 1, 2024

First, Aquafina is a creative name that evokes relevant positive perceptions for the brand. ” Subscribe to Mindful Matters blog. But by naming the new entry “ Gatorade Water ,” has the company gone to the well once too often? Plain water could not move through the body quickly enough, nor restore its chemistry.”

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Brand Branding Sports Chemicals 85

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. If corporations want motivated, focused and flexible staff, they need: to have clear messages. adding in a touch of creativity; and.

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Employee Communications Internal International 103

Waxing UnLyrical

JUNE 28, 2018

They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. A Look at Compelling Corporate Stories. Image: rawpixel via Unsplash, Creative Commons CC0. Connect with Rob on Twitter or follow his blog. Stories stick.

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Storytelling Chemicals Nonprofit Agency 74