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PetTech Dominated CES – Why This Industry Will Grow in 2024

5W PR

Now, they can benefit from AI-powered playmates and smart healthcare gadgets. This sleek device seamlessly integrates into a smart home system, allowing pets safe and controlled access to the outdoors using facial recognition or RFID tags. At CES 2024, the latest in pet tech was unveiled, changing how people care for their pets.

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How to Tackle PR for a Digital Health Startup

Shift Communications

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – So where do you start?

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

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#19: Building a framework for reputation management

NewsWhip

And that may seem overwhelming to brands that have a lot of kind of chatter where they’re being tagged, but it’s important because you never want to underestimate the impact of one tweet that could lead to one story on a very hyper-niche technical outlet that could then be picked up by, say a broader outlet. Chris: Yeah.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

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How to Get Ahead for the Young PR Account Executive

Sword and the Script

Those in the PR tech community at the time will recall, it was a brutal work environment as agencies across the board – except in healthcare – were cutting headcounts. As the economy continued to sink the layoffs started. The challenge wasn’t just to survive, but how to get ahead in an adverse environment.

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