Marketwired

FEBRUARY 11, 2016

STEP 2: Stop thinking about a pitch or press release, start thinking about the best format to communicate with your audience, customer, employees, etc. STEP 3: Stop thinking about sheer volume of outputs, start thinking about the how you’re going to measure the performance of the formats you put out through channels. She holds a B.A.

Conference 100

Conference Big Data Pitching Employee 100

Cision

JULY 8, 2015

For instance, Eric Schadt is a scientist I profile in Stand Out who made a major impact by applying his early training in mathematics and computer science to bring the power of Big Data to biology. When you build a community around your idea, audience members start talking to each other and making the idea their own.

Skype 120

Skype Conference Leadership Big Data 120

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” I still have my notes.).

Creativity 96

Creativity Storytelling LinkedIn System 96

Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR Conversations

NOVEMBER 27, 2015

What this proved to me was that no matter where in the world, public relations communities and their professional associations are similarly concerned and motivated by bitter personal feuds and competitions. These are concepts that only quite recently we have begun to fathom in our PR body of knowledge. So what else is new?

Conference 40

Conference Hotels Internal International 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

NewsWhip

JULY 29, 2021

Measuring brand reputation | Jump to text. The importance of data for clients | Jump to text. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? I mean, that’s what this big project that we’re talking about was really about.

Brand 78

Brand Branding Marketing Data 78

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. *This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Guidelines 106