PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )
Deirdre Breakenridge
OCTOBER 16, 2014
You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. Social media has exposed you to an explosion of data. At first, I labeled our new measurement practice, the “ Master of the Metrics.” ” What did this mean?
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