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Sick and Healthy "Viral Marketing"

Mindful Marketing

The second is to do the best we can to serve the millions of Americans who are looking to us for increasingly vital technology tools to stay connected, as well as household necessities.” ” Best Buy : “The first [goal] is to protect our customers, employees and their families.

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Only 5% of B2B buyers are in market today; but where did that statistic come from?

Sword and the Script

I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). Corporations change service providers such as their principal bank or law firm around once every five years on average. If you read my posts, they are all about surveys and studies and I checked the sources (i.e.

B2B 135
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The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

The story of a new blood-testing technology for clinical tests that needed only a single drop of blood was irresistible to media, and founder Elizabeth Holmes was a PR dream. The good news is that some of the smartest technology and journalism minds are working together to offer solutions.

Banking 202
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

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Behind the Headlines With Kathy Walsh

Cision

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? If I won the lottery, I’d…buy a house in the Outer Banks.

Nonprofit 227
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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.

Banking 100
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Inside Innovation: Ogilvy Los Angeles

The Resolution Blog

As I mentioned we have a variety of services in-house and many of the tasks require technology. We’re all for automation through technology however building relationships will always need conversation. The insights stage of our creative process for example also relies heavily on research tools.