Remove B2C Remove Infographics Remove Measurement Remove Technology
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Share your data for a better PR program

Shift Communications

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned Media.

Data 157
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6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Not defining your target audience. What are their job titles?

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. This number includes content creation, distribution, technology, and talent. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 111
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Case Study: Multimedia News Releases Generate Quality Leads

Beyond PR

News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more. Infographics. But did you know that they can also drive qualified leads for your business? Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web.

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How to Measure The True Value of PR

Beyond PR

However, developments in new technology are leveling the playing field, and fast. This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact Report.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

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10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.