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How to Develop a Corporate Policy for Employee Use of AI: A Guide for Automotive Suppliers

Bianchi Biz Blog

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. They should also stay informed about advances in AI technology and potential ethical concerns.

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 261
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What Do Journalists Want? Part 2: Five Mobility Trends

Bianchi Biz Blog

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. What do journalists want?

Mobile 73
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Successful Branding: Lessons Learned from Iconic Brands

Konnect Agency

Patagonia’s commitment to ethical campaigns, including initiatives like the Worn Wear program, has set new standards for responsible business practices in the retail industry. Tesla’s innovative automotive technology and focus on sustainability have redefined how transportation is perceived.

Brand 52
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The Often Invaluable Importance of Paying for Professional Opinion

Reputation Specialist Michael Toebe

Such a professional, if ethical, has your best interests in mind at all times and is skilled in devising a strategically responsible, valuable and maybe invaluable action — and again, if wanted, lead or assist you in implementing a plan to pursue it and in collaboration with you, achieve the desired objective or otherwise favorable outcome.

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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Both Amazon and Google are taking aim at third party markets such as automotive via licensing agreements with manufacturers. Fake audio will almost certainly become an ethical concern for communicators. Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016.

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Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

Accelerating change in the automotive industry: After decades of incremental improvements, the automotive sector is finally becoming the bus that just won’t slow down. Unless the automotive industry finds a creative solution to this, our electric and hybrid fleets may be stuck at a thirty limit for some time.