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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Both Amazon and Google are taking aim at third party markets such as automotive via licensing agreements with manufacturers. Therein lies an advertising opportunity. Fake audio will almost certainly become an ethical concern for communicators.

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Ethically ambiguous? asks Preston.

Film 48
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A New Partnership to Elevate Your Mobility Company’s Brand

Bianchi Biz Blog

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

Mobile 74