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Successful Branding: Lessons Learned from Iconic Brands

Konnect Agency

In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market. Patagonia’s commitment to ethical campaigns, including initiatives like the Worn Wear program, has set new standards for responsible business practices in the retail industry.

Brand 52
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What Do Journalists Want? Part 2: Five Mobility Trends

Bianchi Biz Blog

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. What do journalists want?

Mobile 73
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Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money. In this sector, communications professionals face a different challenge.

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Ethically ambiguous? asks Preston.

Film 48