Automotive, Ethics and Radio - Public Relations Today

Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

MAY 14, 2018

Both Amazon and Google are taking aim at third party markets such as automotive via licensing agreements with manufacturers. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. It’s accessible in a bite-sized flash format, and long form such a podcasts and radio shows.

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

MAY 28, 2015

At first, I thought – oh, no, Hyundai was operating in the most tired cliché of automotive advertising, which is driving a car through some Bonneville salt flats, kicking up dust as the morning sun hits your sheet metal. Ethically ambiguous? Preston Kelly’s Preston noted that this spot, championing the All-American heroism of the U.S.

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Public Relations Today

Voice assistants: what you need to know for marketing and public relations

Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

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