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How to use AI to Analyse Social Media and Identify Emerging Trends

Prohibition

The analytics we can gather from social media platforms can affect the overall success of a social strategy and help businesses make the most out of the time and resources invested into it. AI-technology has the ability to track competitor activity and help brands gain the competitive edge over other businesses.

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Companies that Want to Make Us Mad

Mindful Marketing

Now some companies are perfecting this tactics with the help of data analytics. ’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.”

Company 51
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2024’s Top 5 PR Trends: What to Watch

Newsfile

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105
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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. Related: AI in Customer Service: The Race to the Bottom?

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. There are so many thoughtful contributions – from people working on both the in-house and agency sides. My own predictions are listed at the very bottom.

Marketing 192
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR). That’s like saying the telephone is PR technology.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Plus, most social platforms have analytical tools to track users’ social and buying behaviors over time. Superior Customer Support — Deliver exceptional social customer service.