Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 99

Interviews Publicity Technology Social Media 99

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! If you’re thinking that influencing sits with marketing, you’re mistaken.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service broadcasting is failing to pick up the shortfall. Please keep reading for the full analysis. If you work in issues and crisis it can be especially acute.

Government 103

Government Education Print Ethics 103

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. h) Crisis Management – Q&A with a PR Pro via TVEyes.

Trends 60

Trends Media Report Technology 60

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Conversely, positive interactions with customers can further enhance your brand’s image.

Brand 195

Brand Branding How To Reputation 195

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

AUGUST 4, 2021

Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before. No longer can brands provide a steady, reliable comfort from generation to generation, focusing on product quality and customer service.

Reputation 62

Reputation Company Engineering Banking 62

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

Publicity 164

Publicity Ethics Data Community 164