Remove Agency Remove Comparison Remove Technology Remove Viral
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Brand Image and Chatbots

5W PR

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. To stand out, companies can either be using technology, such as AI or using a completely unique website theme and layout. Social Media.

Brand 60
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. This also works for viral content – like a retweet on Twitter. This is aimed at accommodating agencies that might have client projects or campaigns. Workspaces.

Tools 160
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Inside Innovation: Ogilvy Los Angeles

The Resolution Blog

David Ogilvy set a great lead for us as an agency. Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. As I mentioned we have a variety of services in-house and many of the tasks require technology.

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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Agency of the future | Jump to text. Partnerships with technology | Jump to text. And Zach, I think it’d be good to learn more about yourself, your role, the insights team at Kivvit, as well as getting a sense really of what his concept of the agency of the future means for you and for Kivvit. Talking Points.

Data 78
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. We’ve also speeded thing ups so you can access results faster than ever.

Tools 136
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52