article thumbnail

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

CEO Sivan Blasenheim said that Rentigo is bringing payment tech expertise and a free mobile CRM to real estate, where many still pay by paper check and manage businesses with spreadsheets. CEO Yotam Benattia said that most digital marketing systems are passive. Focuus shows campaign KPIs in real time.

article thumbnail

The Superhero Solution PR Strategy

Doctor Spin

To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. Many software applications, such as Gmail, Outlook, and various task management systems, have integrated features that support the Inbox Zero methodology. Or it can be a simple organising system such as Inbox Zero.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98
article thumbnail

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. She is Rachael Wolensky and she’s my guest on this edition of the Off Script series. 1) What are the top challenges in PR currently from your perspective?

article thumbnail

Behind the Headlines With Anthony Bianco

Cision

How did you get your start in advertising and communication? While the delivery systems of communication will continue to evolve, the development of content that resonates with target audiences will remain a constant. The rate of dissemination of information is paralleled by the rate of our absorption of that information.

article thumbnail

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

We are seeing today, amidst the revisiting of everything that our system has created and the inequity that it creates, infrastructure is a big part of that. And you could see, and you’re seeing this cited more and more in the news today, about the inequity and the systemic racism built into infrastructure projects.

Data 78
article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52