Flack's Revenge
DECEMBER 5, 2018
In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.
Critical Mention
SEPTEMBER 21, 2018
As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”
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Stephen Waddington
JUNE 23, 2019
The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 The conversation about user privacy is growing louder.
Stephen Waddington
MAY 17, 2020
Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. The exception may be local and hyper local print that connects directly with communities. Advertising revenue will follow where it hasn’t already.
Shift Communications
JANUARY 20, 2015
Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising. There will likely be a greater awareness around privacy and security issues given growing consumer concerns and the rapid advancement of technology.
Sword and the Script
MAY 21, 2019
My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. Since PR has traditionally focused on earned media.
Sword and the Script
OCTOBER 25, 2022
More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Adherence to privacy regulations.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. From print to digital. Additional duties. All things to all people. “We Taking a stand.
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