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6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. For more on media training and brand messaging, check out this post.

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Public Relations

Reputation Us

However, PR is not marketing, advertising or branding. Some overarching PR services that we offer include: Media Relations : We foster strong relationships with your target media outlets (e.g., national, local, industry media) to ensure you’re the go-to company for relevant, timely information. PR is listening.

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Don’t Model Your Content Strategy on This Famous ‘Field of Dreams’ Quote

PRSay

That’s why YOU are the secret weapon for brands who either don’t have the budgets to compete with advertising or who have already reached the point of diminishing returns with advertising. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

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Social media is easier than PR

Stuart Bruce

But, I’d also want someone who was able to evaluate other aspects of public relations so an amazing ability with social media analytics wouldn’t be enough when the alternative was someone with broader PR evaluation skills and the ability to learn social media measurement.

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We’re Accepting Applications for our Nonprofit Challenge!

Reputation Us

Our team works collaboratively with the selected nonprofit to provide communications guidance and support via media relations, message development, media training, community outreach, social media, communications training and other related services.

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When Pitches Require More Than Newsworthiness

PRSay

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” And then the podcaster will get more downloads and be able to present that higher number to advertisers.

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