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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131
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Prakky’s pick: Top sources of Australian media news

Prakkypedia

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. Media Week. Download This Show.

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How to Reach Special Publics – The Woman Publics

PR Conversations

Speaking at the Women’s Advertising Club of Milwaukee in 1941, Mabel is cited in the local newspaper as “urging her audience to act as interpreters between business and consumers” ahead of attending the Wisconsin Dietetic convention.

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Content marketing – it’s not just content for contents sake

Prohibition

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Content remains at its roots, exactly that; information, a message – whether its worked up into an old school snappy strapline, or a radio jingle, the content remains.

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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. Today he’s on his own.

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Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

Truth is that a lot of your pitches are going to be met with radio silence. You may be able to interest your local media in a brief mention, but you’re not likely to land a feature story and you’re certainly not going to see your name in the Wall Street Journal. Of course, not every pitch is going to be successful.

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22 PR Rock Stars of the Future

Communications Conversations

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

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