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Public Relations Review

PR for Anyone

Did you invent a new product, write a book, or win an award? Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Right” is the important word.

Publicity 331
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How to Develop Good Social Listening Techniques

PR for Anyone

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We write video scripts. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. This is why you need to start socially listening. We pitch the media.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

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How to Improve Your Social Media Targeting

Cision

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Movies and television. Style and fashion. Up until now, it has not been very easy to advertise on the Snapchat platform.

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LEAP BEFORE YOU LOOK

Mark My Words

Not only that, it smartly taps into the power of the second screen as the traditional audience attention turns away from television and moves toward mobile devices and social media who chat about the content they are watching. Look, here I am writing about it. There’s even a fashionable term for it all?—?the the ‘Omnichannel’.

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Content, Local Search and Leads.

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PR’s First True Revolution

Maxim Behar

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Yes, we can still write press releases and use communication channels to send our messages.

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