5W PR
MAY 23, 2022
The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Nowadays, a large number of brands and companies of all sizes use AI to streamline their customer service.
5W PR
JANUARY 26, 2021
Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Document Everything.
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Prohibition
FEBRUARY 1, 2024
Virtual assistants also offer a cost-effective solution to larger businesses who are handling a high volume of inquiries, allowing them to effectively scale their customer service operations efficiently and a lower overall service cost by reducing reliance on human agents.
5W PR
JULY 15, 2020
Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • By including sponsorship guidelines for influencers, etc., . • Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •
ImPRessions - Crenshaw Communications
MAY 1, 2018
If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. In general, a thought leadership piece is not an advertisement.
Waxing UnLyrical
APRIL 4, 2019
According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. There are three main components to building a successful community: content, engagement and customer service.
Mindful Marketing
JANUARY 29, 2023
A recent article in The Drum begins, “AI models such as ChatGPT, Midjourney and Lensa AI have taken the advertising world by storm in recent months.” The key is to make it look like an ordinary person's post and not an advertisement, using relatable and casual language, and making the post look natural.
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