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From Regal to Get Real: Why Casual Communications Are Here to Stay

PRSay

As we close the calendar on this year, by all accounts, casual communications are here to stay and organizations should think strategically about how to approach, plan and execute at the right level in 2021. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Keep it real. Remember the BBC dad?

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How to Prepare a PR Crisis Plan

Prohibition

Here’s how to put your plan together, what to remember and how you can access specialist support. In today’s world, a negative story about your brand or organisation could go viral in an instant. Before you can plan how to respond to a crisis you have to know what constitutes a crisis and then tailor your plan accordingly.

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The best and worst PR campaigns of 2022 so far

Prohibition

This campaign highlights how sometimes keeping things simple is really the most effective. International Women’s Day – Imagine campaign. This powerful, thought provoking campaign is a fantastic example of how to stand out when it comes to awareness day campaigns. We were really big fans of this one!

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Recent COVID-19 related force majeure decisions: what do they mean for construction contracts?

Practical Law Construction

Indeed, it is uncommon to see terms such as “pandemic” or “infectious viral disease” referred to in a construction contract’s force majeure clause (whether this changes will be the subject of much debate among drafters going forward). 2021 WL 534669, at *7 (N.D. For example, according to sub-clause 18.1

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It’s high time A-Rod gave J-Lo some influencer marketing advice

Communications Conversations

jlo (@JLo) January 24, 2021. Let’s just say it hasn’t exactly gone viral–at least not in a good way. If I were Alex Rodriguez, I’d be giving J-Lo the following tips on how to better optimize her next social media challenge next time around: Read the room, hon. Can’t wait to see your renditions.

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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

Louise (@louisevparker) May 7, 2021. Buoyed by the success of the Unicorn League remix I mentioned earlier, we remixed the piece again, this time for the international dog show, Crufts. me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. me in 2016, from How to Build a Time Machine.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. We’ll begin with the format that I, along with the experts I spoke to, believe will be the most popular in 2021: Newsjacking/reactive campaigns. See the example below to get an idea of how to split your main concept up effectively.