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Managing an agency through the COVID-19 crisis - PRCA taskforce

Stephen Waddington

This is the fourth time that I’ve experienced a downturn running an agency. If you work in bricks and mortar retail, hospitality, travel or tourism that likely means scaling back activity and planning for post-lockdown. If you need help please use this form and the team at the PRCA will connect you with someone with appropriate skills.

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What Kind of Client Are You?

Bianchi Biz Blog

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

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The Multi-Industry Benefits of A PR Firm?

Victorious PR

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

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Unconventional paths to PR: How did we all get here? (Part 2)

The Hoffman Agency

I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven. In 2021, I moved to The Hoffman Agency. Thankfully, The Hoffman Agency thought the same, and somehow, I managed to secure an interview with them.

B2B 36
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Growing out of lockdown: how to scale an agency

Stephen Waddington

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. There is no magic.

Agency 92
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#16: How the consumer driven news cycle changes PR measurement

NewsWhip

APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Kirsty: So my career has always been in PR agencies from day one. Watch webinar. Read transcript.

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2022 PR Predictions

Landis PR

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. Like 2020 and 2021, 2022 will be a year of great uncertainty. What a year!

Trends 52