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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. THO also served as diligent traffic cops to identify and correct any outdated or incorrect uses of the new brand.

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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. She covers major retail trends and news and even covers a bit of real estate news! The post 20 Retail Journalists You Should be Following on Twitter in 2020 appeared first on Crenshaw Communications. Adrianne Pasquarelli @SheLikesToShop.

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4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest.

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5 Tips for Getting Into Live Streaming

Cision

But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities. . Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. .

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What about Snapchat? Part 1 of 2

Shift Communications

To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind. The quandary facing marketers and communicators is this: Snapchat provides almost no meaningful measurement. Christopher S.

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How OhioHealth increased their newsroom coverage by 889% in one year - Part 2

Presspage

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Let's talk about your communications workflow. We should do that!"

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Agency Life 101: Kristina Norris, Learning & Development Coordinator

Shift Communications

In 2015, with a lot of the L&D structure and framework now in place, I see myself having more time to focus on identifying and crafting resources that keep our staff up to speed on the fastest-changing topic areas. You’ve worked in training in everything from the real estate field to the PR and marketing industry now.

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