2015 Branding Real Estate Social Media 
The Proactive Report
MAY 12, 2016
Social media has become a melting pot of white noise. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. VISUAL REAL ESTATE. 60% of marketers plan to invest in video this year – up 20% from 2015.
Cision
NOVEMBER 19, 2015
But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities. . As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend.
Shift Communications
MARCH 11, 2016
To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind. If you haven’t downloaded it yet, do so (it’s free). One of the biggest takeaways: what do we do about Snapchat?
Shift Communications
NOVEMBER 21, 2014
Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. million pageviews (an outdated metric, perhaps?).
Presspage
SEPTEMBER 26, 2017
Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. And social media also sits at that table.
MaccaPR
MARCH 7, 2016
When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.
Cision
APRIL 20, 2015
Treat your headline as the premium real estate that it is, and give it curb appeal. I wrote a pretty extensive piece about social media for PR professionals (as I might for the Cision blog) and right before sending it I slapped myself on the forehead. Social Media Today (@socialmedia2day) April 10, 2015.
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