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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

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Maxim Behar for 24 Daily Newspaper: The Failure of the Bulgarian Health Campaign

Maxim Behar

The PR expert Maxim Behar shared with the Bulgarian 24 Daily Newspaper his opinion on the management of politicians in Bulgaria, about the mistakes they make and how they negatively affect the country's brand image, health system and public safety. Bulgaria is facing absolute failure in politics, branding, health care, society.

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How long before brands completely abandon Twitter?

Communications Conversations

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. It’s not the same Twitter we know from 2009. Not even close.

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Maxim Behar on the tensions and trends of the new political season in the studio of "Your Day" on Nova News TV

Maxim Behar

There was one coalition that was between NDSV, DPS and BSP, I think it was in 2005-2009. If something is written in a newspaper or broadcast, you can't react. I hope these people will really pull Bulgaria forward and I want to remind you the most important thing is the branding of Bulgaria abroad.

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Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. What does it do?

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A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

Piers Morgan brands Boris Johnson a ‘fridge-hider’ after PM takes cover from Good Morning Britain ambush , The Metro ). Homelessness in England fell between 2003 and 2009. Local newspaper editors and journalists have been brutal in their condemnation of the Lib Dem’s tactic, claiming it erodes trust in the earned media. (