2009 Advertising Brand Journalism 
Doctor Spin
DECEMBER 16, 2023
Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Commercial Research 2 Hao, L.
PRSay
DECEMBER 27, 2022
For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Illustration credit: topper ].
Solo PR Pro
FEBRUARY 1, 2022
He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. In fact, he hadn’t even intended on working in PR.
Maxim Behar
NOVEMBER 23, 2020
In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Klaus Schwab. In fact, I've been doing this for at least 40 years - first in journalism and then in business. What does it do? Just us, not them.
Sword and the Script
JULY 31, 2018
Businesses rent audiences all the time with advertising. At its core, advertising is selling access to an audience another business built and owns. Terms weren’t announced yet, but to get a sense, Politico found The Economist Group acquired Roll Call in 2009 for $100 million. What FiscalNote Does. The Audience it’s Buying.
Waxing UnLyrical
NOVEMBER 23, 2010
Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. We do not live in said ideal world.
Sword and the Script
FEBRUARY 24, 2015
of marketers are more optimistic about the economy than they were in 2009. However, it’s worth noting, a graph of the every survey since 2009 is marked by ups and downs. AdAge explained the metric this way: When asked to rate their optimism about the U.S. Economy Smiles at Marketing. The survey found 69.9% Demand generation – 51%.
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