Remove 2008 Remove Blogging Remove Ethics Remove Interviews
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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. An “Interview” with ChatGPT: What is Public Relations?

Blogging 115
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15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

PR Conversations

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time. I believe we have to identify publics from their own perspectives.

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Conducting historical interviews in a transparent age

PR Conversations

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology.

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Conducting historical interviews in a transparent age

PR Conversations

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology.

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Conducting historical interviews in a transparent age

PR Conversations

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology.

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5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog.

B2B 79
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Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

I’ve blogged about Trump’s PR and media skills myself, but it’s increasingly hard to accept his example as a model of effective public relations. Subsequent TV interviews with Conway reinforced the strategy and gave birth to the meme “alternative facts.” But here’s the reality.

Publicity 120