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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

However, longitudinal data collected since 2007 from nearly 25,000 communication professionals throughout Europe has repeatedly found the strategic alignment of communication and organisational goals as the most important issue. #4 4 Channel shift from print to social exaggerated. 5 Hypermodernity.

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Bad Pitches? Do Less & More in 2007

Bad Pitch Blog

So here are six media relations resolutions in a box—a healthy mix of doing less and doing more for better media relations in 2007. Surf Less: Online technology is a miracle…no getting around it. But a phone call, hand-written note and print copy of your favorite read can also work wonders every once and awhile. The end result?

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. 1 (Printed in Wikipedia, “Lorne M. Share your views in the comments section below.

Education 270
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Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

And where adoption of new approaches and technologies is the norm. But, look how much has changed in 10 years (keep in mind, in 2007, the iPhone was invented). daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. Where audience reach seems to be more fragmented by the day.

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How to avoid the communication destination of innovation stagnation

PR in High Definition

15 years later, in 2007, the first iPhone was released with a humble 3.5” And in fairness, it’s not for lack of trying – AR and VR have not provided the next revolution of technology that we expected. This is one technology that we do believe will have a revolutionary impact, but it will take time. It sold just 50,000 units.

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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

In addition, Zippia reports that the average American is exposed to 4,000-10,000 ads per day for each person – nearly double what the average person saw in 2007. Like many communicators, journalists are adapting to new technology and formats. It’s no wonder we so often feel overwhelmed. And that’s the “average” person.

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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

In 2007 ‘Silent Discos’ were the next big thing. 3D printed cupcake anyone? Whilst the technology is still at its early stages, brands and comms professionals need to work together and start thinking about how they can use mixed reality to their advantage. But roll on 10 years, it’s commonplace. The neighbours were delighted.

Trends 59