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How This PRSSA Chapter Virtually Connected Recruiters With Students for Annual Career Fair

PRSay

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. It was a formidable team effort.

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What’s Trending for 2023?

PRSay

If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). However, smart organizations will continue to advertise and to engage in media relations, despite a downturn in the economy. Reevaluating Twitter. ESG and your agency.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Have you ever read a book that completely changed your life? About Growing Social Now. About Barbara Rozgonyi.

Marketing 118
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SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

Mindful Marketing

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. By Seedepth.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Mobile 120
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Professional PR Development. Why bother?

PR Conversations

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. We can see this with resistance to abandon the flawed advertising-equivalent measuring of media coverage, for instance.

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Cash for blogs – are some bloggers now selling out?

Norton's Notes

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Who will read that? How will people find it? Why bother wasting your time with that? These were just some of the jibes/questions I received.