Bad Pitch Blog

JULY 11, 2009

Here is #2 in a series of stupid branding tricks. Flashback: The consummate name change unfolded into a class A brand mess in 2007 at the same time my book Punk Marketing was coming out. In 2005, SBC Communications bought AT&T, creating a company that reminds those of us old enough to remember about Ma Bell.

Wireless 40

Wireless Groups Newspapers Company 40

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. This Morning with Gordon Deal. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Waxing UnLyrical

JULY 18, 2011

I was also an early user , and in 2005 Ogilvy London offered me a job as Interactive Creative Director. CK: Historically, America has done more creative, and just plain “more&# with digital for brand marketing. In the US, many brands run programs that are miles ahead of what they do here or in Europe. CK: See above.

Creativity 74

Creativity Local Comparison Groups 74

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 12, 2017

In 2005, I started a PR-focused “weblog” that sought to make transparent an industry whose machinations could clearly benefit from more sunlight. I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump? Media Walls Crumble: Brands Benefit (November 2012).

Journalism 28

Journalism Guidelines Government Training 28

Bad Pitch Blog

AUGUST 1, 2008

Previously - yes there was a previously - he worked at newspapers in El Paso, Texas; Ludlow, Vermont, and Caracas, Venezuela. Lo, a long time ago in May of 2005, his and Heather Green’s co-written cover story “Blogs Will Change Your Business” made quite an impact on corporate America. Again, like I said, this guy gets around!

Journalism 40

Journalism Report Twitter Enterprise 40

Bad Pitch Blog

APRIL 26, 2006

. - From: NAME Sent: Tuesday, April 25, 2006 7:09 PM To: FRIEND of BPB Subject: Long time no see Hi, I''m just getting around to organizing all of the business cards and contacts that I''ve collected since Thanksgiving 2005. Take one issue/edition of any magazine or newspaper and count the number of times you see them used!

Pitching 40

Pitching Real Estate Fashion Film 40