Sat.Aug 27, 2022

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Should Anyone Advertise Alcohol?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Drive slower, pay taxes, vote — While we expect governments to tell us to do those things, we wouldn’t imagine they’d urge more alcohol intake, yet that’s exactly what one of the world’s leading nations is doing.

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StoryBrand BrandScript: With a Problem

Axia PR

Now that you know what your consumer wants, you have to interest them in your story. The way to do that is to introduce a problem. Why? Because consumers love to solve problems. There are three main types of problems your character could be facing: external, internal and philosophical.