Remove vs buying-a-media-database
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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Enter digital PR. If properly executed, it’s a knock-out punch.

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How to Track User Sentiment vs. User Behavior in Your Content

Contently - Strategy

For example, you know, at some point, someone put an item in their cart but didn’t buy it. For example, you know, at some point, someone put an item in their cart but didn’t buy it. Customers take action for a reason. You’re probably used to making strategic decisions to motivate them to perform a certain action.

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Marketing vs. Machine: Are the Bots Coming for Your Job? [UML]

Sword and the Script

Businesses have long been infatuated with the word intelligence – business intelligence, relationship intelligence, and media intelligence – are all overused terms from the last decade, for example. Machine Learning vs. AI. And that’s the theme for this week’s Unscripted Marketing links [UML] — marketing vs. the machine.

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Inbound PR With Iliyana Stareva

The Resolution Blog

The premise is that people nowadays are very different in how they buy or work with someone. Inbound is pull vs push with content. It’s using your own channels (like your blog and social media) to attract people to your business. I worked in PR and did a lot of traditional pitching and working with journalists and media people.

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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

Instead of Hubspot vs. Marketo v.s You have three levers: how much a consumer pays, how often he or she buys and how much he or she buys. Today he’s on his own. He’s hung a shingle and runs a consultancy focused on marketing technology. He is Frank Pollock and he’s my guest in this excellent edition of this interview series.

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Will a Facebook Ad Land a PR Job Seeker His Next Gig?

Bad Pitch Blog

by a managing partner and preferred candidate status in Edelman’s HR database per a senior executive’s recommendation. And while plenty of people are advertising on the social media network, how many of them are looking for a job? The process is a lot like media relations. Here''s a good pitch of a different breed.

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The 5Ps of Marketing Artificial Intelligence

PR 20/20

But, luckily, journalist and analyst John Koetsier has a handly little visual in his post, 2-minute explainer: AI vs. machine learning vs. deep learning , to help break it down for us. I’d had a growing fascination with artificial intelligence since IBM Watson won on Jeopardy! It was only a matter of time.