Remove services digital-executive-programmes
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5 Traits Of A Top B2B PR Specialist

ImPRessions - Crenshaw Communications

We also use monitoring services to catch breaking stories in areas of interest to client companies. On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more. Happy to structure a business customer survey to assess the value of key service differentiators?

B2B 278
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The Insider’s Guide to Generative AI

Stern + Associates

Executives, policymakers and organizations need to stay on top of how these large language models (LLMs) work and their practical applications now, or they may be left behind. This transformative technology is already impacting industries around the world.

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How to Build Brand Value  

Onclusive

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. Brand awareness In today’s digitalized age, customers have an incredible amount of options at their fingertips, with it estimated that people see nearly 10,000 ads a day.

Brand 195
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. In addition, most (62%) expect their digital budgets to grow in the next year.

Training 119
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Future of PR: 2020 edition

Stephen Waddington

Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Public service broadcasting is failing to pick up the shortfall. Digital: investment in content and paid social, but cuts in SEO and social listening 8. Here are the headlines. Progress is slow.

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PR Pros Don’t Need to Know about SEO

The Resolution Blog

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. But we need to get with the programme and understand SEO first before we become effective content marketers. #D: D: SEO is all about tactical execution.

SEO 120
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Generalists vs Specialists – How to strike a balance

PR in High Definition

In the last decade, the growth of digital channels has profoundly changed the world of work, and this change has created a demand for a range of experts in a whole host of niche areas. At the beginning of the month, Firefly attended the PRCA’s Digital Report launch. So, what’s the best course of action? An amalgamation.

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