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What PR Pros Should Know about the Next Generation of Journalists

PRSay

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

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Marketing with Messaging Apps

5W PR

Using geolocation technology, it sends rewards and product recommendations from sales associates when a user steps inside a store. In real estate, first-time homebuyers can be invited to events through texts that will serve to guide them through the entire process. DSW has a centralized app. Non-promotional touch.

Marketing 107
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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. This may not seem too far off based on the proliferation of virtual reality (VR) technology, but it’s also possible with the power of 360-degree cameras and video. If not, you should. Timelapses.

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. She likes producing infographics and has created a few, including for a winemaker and a commercial real estate property manager, but the media hasn’t yet used any of them. Use Multimedia to Tell a Better Story.

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

As technology advances and “smart” devices become commonplace in our homes and offices, Alphas will also leave the longest trail of data ever collected about a generation. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands.

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