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A Conversation with Boston Chief of Economic Development, John Barros

inkhouse

Boston is a hub of innovation and technology supported by some of the world’s leading educational institutions, and we have great conditions for doing business. Commercial real estate Industry Events and Conferences Real estate Boston Boston commercial real estate PR

Putting the “PR” in Partnership Relations

PRSay

And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity.

Quantitatively Measuring Reputation for your Brand

TrendKite

For most of us, our most important business asset is not proprietary technology, sophisticated equipment or real estate. It’s not even our customers. It’s our brand reputation.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. With the rise of social media, digital technology, and more, PR professionals have to stretch. Technology will evolve.

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. But there’s one area – and it’s an important area – that I haven’t yet touched on.

Google News Lab, Algorithms, and Content Creation

Spin Sucks

Nor would it dwell on the fact that this potentially job-killing technology was incubated in part at Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications. You know how you see a story and then you wait for “real” news outlets to verify it?

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Behind the Headlines With Holly Beverly

Cision

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Technology has changed the business model.

How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. After this audience, perhaps technology publications are a great fit. (Photo Credit: Deposit Photos, Canva).

3 PR lessons from SXSW

PR Daily

What began as a local Austin music festival in 1986 just wrapped up its 30 th year as the go-to event for music, film and technology. I’m the COO and managing director of a communications firm in real estate, public affairs, energy, transportation, higher education and non-profits.

A career roadmap for millennials and Gen Z

PR Daily

It's analogous to saying in real estate, location, location, location. It’s not only important to work harder and smarter with cutting-edge technology, but also to embrace key professional relationships through networking. Millennials are more than 80 million strong and growing.

Behind the Headlines With Anthony Bianco

Cision

One of the great benefits of being in this field is bearing witness to the evolution of technology and human interaction with it. Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on.

Can Algorithms Replace Human Writers? (Part Two)

Spin Sucks

What’s interesting about this process is all of these pieces have to be there in order for the computer to write stories about Little League games or earnings reports or real estate in smaller markets that don’t typically get attention.

The 9/11 Memorial Museum

6 A.M.

We sprinted to finish the work by the first anniversary, debuting LowerManhattan.info, which became the primary means of learning about arts/culture, environment and real estate near Ground Zero.

Why HR-PR Should be a Pillar of Any Program

Shift Communications

In its many iterations, HR-PR commands a good portion of business press; real estate. These stories are also highly valuable to press, as they provide real-life examples of how entrepreneurs are solving the recruiting talent – a C-level priority.

Friday Wrap #154: Amtrak’s crisis fail, higher stakes in native advertising, CEOs prefer Twitter

Holtz Communication + Technology

Tweets return to Google search results (on mobile only) —Mobile searches on Google once again return tweets idexed in real time. Wearables will impact shopper behavior —Retailers need to get ready to deliver information via wearable technology.

Social Media is No Longer Super Neat-o

Spin Sucks

I had a real estate developer client many years ago. The new technologies accelerate and amplify the message. This post was already cooking in my brain last week and then Gini Dietrich wrote about social media in Egypt.

PR Firms as Targets

6 A.M.

We work around the world with real estate developers seeking to build new properties, biotechnology companies wanting to introduce new forms of genetically modified seeds and technology companies challenged on privacy standards.

The Summer Job

6 A.M.

Do Something Tangible/End Product — I was most proud of my work at Swift & Company, where I was able to produce a deal book on the sale of a waste water technology. Last night was the annual party for the interns at Edelman New York.

30 jobs in the PR and marketing world

PR Daily

Marketing associate— MB Real Estate (Illinois). Social media publishing consultant— Lithium Technologies (California). Most PR pros are inherently social.

PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

Google is starting to take up more and more of the real estate on the SERPs. That said, the top SEO campaigns will continue to deliver real benefits to those companies. How do you think an ever increasing growth in technology will change the marketing sector? As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision.

Friday Wrap #182: Star Wars-free update on Apple’s Topsy shutdown, Cision’s purchase of PR Newswire

Holtz Communication + Technology

The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. You would share the one with the greatest image real estate occupied by the heat map.

10 things you should never do when pitching a journalist

PR Daily

I''m also including examples of what the subject lines should have read: Bad: A World-Renowned Real Estate Broker Reveals a Government Conspiracy Targeting Your Monthly Payments. Shortly after Johannes Gutenberg gave the world the printing press, someone invented the PR pitch.

Obey these rules of social media courtesy

PR Daily

with news about technology in the auto industry as well as information about how its franchisees are connecting with the community. provides its audience with quotes, holiday images, jokes, celebrity real estate gossip and a game called #FlashbackFriday.

Friday Wrap #155: Melcrum merges, Google flags sites, Twitter tests GIF library, war rooms fade

Holtz Communication + Technology

The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs.

Announcing the finalists for the 2014 Social Media Awards

PR Daily

Powell Tate for Medical Imaging & Technology Alliance (MITA), Advocating for CT Dose Optimization Policy: “A Victory for Patients Everywhere”. CBRE, CBRE & Instagram: Creating Brand Elasticity and Upending the Commercial Real Estate Industry.

What Venmo can teach marketers about reaching millennials

PR Daily

Venmo allows users to transfer money to each other in real-time from bank accounts, debit cards, and credit cards. [A] More and more, millennials are using their phones for seemingly everything. They also tend to gravitate toward certain brands or products for their ease of use.

Agency Life 101: Kristina Norris, Learning & Development Coordinator

Shift Communications

You’ve worked in training in everything from the real estate field to the PR and marketing industry now. Technology has leveled the playing field for even DIY communities to master the core industry competencies.

5 ways online-dating advice can boost 'influencer' marketing

PR Daily

As technologies advance, communications norms evolve and social circles expand to include friends of friends--of friends, dating has changed in recent years. It’s the same for marketers reaching out to bloggers and social media heavyweights: Like the old real estate saying goes, it’s all about location, location, location.

Twitter gives marketers a front seat with video ads feature

PR Daily

Twitter explained how the new feature—called “First View”—works, via a blog post : First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. As more people access social media and search engines via their mobile devices, it’s increasingly important to make sure the technology behind them offers them the best experience.

Five Reasons QR Codes Suck

Spin Sucks

If college kids can’t grasp a new technology at the crossroads of social and mobile, it must be a bust. While it’s true the data is disappointing to anyone who has jumped on the QR bandwagon, I think it would be premature to write off the technology as a failure.

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How to Leverage Facebook in Your B2B Public Relations

B2B PR Sense

Facebook has reached a point of name recognition, technological prowess, and user loyalty that rivals major tech players like Google and Apple. For instance, if you’re a technology brand, you want to show that you’re at the forefront of the digital era. Consider the following: Working hard to bring innovation and technology to life for the modern business. Your cover photo is valuable real estate, and should never go stale.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

2016 – A Year in Traditional Media

Shift Communications

I first pitched the news of ERA Real Estate’s new president & CEO to Erica Christoffer in July, and she quickly expressed interest in connecting with Sue Yannaccone for a video interview.

7 insights PR pros should glean from editors

PR Daily

To back up what I say, I offer several tips below, along with real editor responses from leading publications. Offer real value. If you pitch a story about technology that could save your life in a disaster in the aftermath of a devastating storm, you'll have a good chance.

Three Major Media Changes in February and What They Mean for PR

inkhouse

On February 10, Pui Wing Tam, a technology editor for The New York Times, shared that The Times would officially close its Bits blog–the decade-old blog devoted to covering news in the tech industry. The technology reporters we follow and pitch regularly will still cover the same things.

Captivating Generation Z in Their Native Environment

Zoetica

What we know about them is that they are fully digital natives, having used technology and mobile devices from a very early age. He is also trusted in Corporate America having clients in the Real Estate Market, Fortune 500 and Inc 500 networks.

The Web is Not Flat

Doktor Spinn

However, the challenge with holographic projection is that the technology requires projectors from multiple locations and good lighting conditions. There is a way to interact with holograms without having to use projectors: Augmentation technology.

Behind the Headlines With Lynda Fernandez

Cision

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns.