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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. In addition, the average respondent consumes 1.5 For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate.

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. As technology advances and “smart” devices become commonplace in our homes and offices, Alphas will also leave the longest trail of data ever collected about a generation.

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