Ishmael's Corner

OCTOBER 10, 2016

The news release turns 110 years old on Oct. The post The Untold History of the News Release (Infographic) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Infographics 60

Infographics Storytelling Training Communications 60

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

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Examples Product Launch Data Report 62

Burrelles Fresh Ideas

JUNE 27, 2023

 People have been claiming the press release is dead or dying for as long as I can remember. Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases are multipurpose, multifunctional documents. The reality is that it never died.

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Pitching Writing Engineering Wikipedia 40

5W PR

JULY 15, 2020

Evolution and History of Media Kits. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

APRIL 7, 2017

Since opening in Santa Ana, California, Daher has successfully combined the history of a seasoned agency with the fresh outlook of a startup. I love pitching my clients as part of a bigger story and being the one who’s providing news worthy ideas to the media. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

PR Fuel

JUNE 23, 2021

Over 70% of journalists look for press releases as their primary source when looking for information about a brand. A well-written, relevant press release can help boost your brand. Unfortunately, many people don’t know how to properly write a press release. Is no one picking up your press release?

Writing 52

Writing Content Marketing Infographics Video 52