Ishmael's Corner

SEPTEMBER 16, 2015

Remember when native advertising promised to rescue online media with a legit revenue stream? Putting the poster children of native advertising such as BuzzFeed, The Atlantic and The New York Times to the side, most of the content is downright dreadful.

Advertising 60

Advertising Advertising Storytelling Communications 60

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Perhaps this is frequency bias at work, but I thought I should check it out. It seems PR tech could save our union, even if Pennsylvania is still a swing state.

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

APRIL 2, 2015

This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Specifically, will they care enough about the concept to talk about it, share it, create content for it, and yes, possibly even consider buying services from the company? With it came cries for corporate journalism.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. Hopefully, most people were there because they got that, but need to know more about the how part. If only it was so simple.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

JANUARY 1, 2019

As I tend to do at year’s end, I’ll look at the analytics to see which ones were most successful. I also look at those that weren’t so successful and some wonder why I do it. For me, it’s part accountability, part transparency and part re-purposing of the idea I’m trying to convey. The 7 Most Read Posts in 2018.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. But it also brought experience. He’s still with that firm – and reuniting of sorts – but it seems larger and has much bigger ambitions today than it did then. Why is it important?

Marketing 62

Marketing Technology Data System 62