Waxing UnLyrical

FEBRUARY 2, 2015

And as far as we have come in PR measurement, some things just don’t change. In a salute to today’s thought leaders who are really keeping things ticking on that front, here are some PR measurement classics from them. Social Media Measurement Standards – Everything You Need to Know. Here’s why.

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Measurement Web Social Media Corporate 40

Waxing UnLyrical

DECEMBER 16, 2013

Happy Monday! So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement.

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Measurement Case Study Twitter Google 86

Waxing UnLyrical

NOVEMBER 3, 2014

Happy Monday! this week’s roundup features seven posts from around the web focused on business lessons learned from politics. In this classic post, Mark Schaefer explores the positive and negative implications of “social polling.” PR Measurement Lessons from Election Day.

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Customer Service Social Media Resources Government 68

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

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Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Please share in the comments below.

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Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. Get a head start on the conversation with this week’s roundup.

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Report Banking Measurement Digital PR 40

Waxing UnLyrical

JULY 13, 2015

as he gives 11 reasons why employee communications should remain separate from PR. ” writes Ancita Satija in this still relevant WUL classic that examines how Six Degrees PR used a private Facebook page to “break down barriers between team members in different cities.” 5 questions to ask your employees now.

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Internal International Communications Employee 40