Media - Public Relations Today

The Media Blackout: Why PR Declines Media Interviews

Doctor Spin

JANUARY 7, 2024

Let’s discuss the Media Blackout and its origins. What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? As organisations learn to thrive without legacy news media, the PR function must abandon using Media Blackouts as a long-term strategy.

Interviews

Interviews Media eBook Journalism

The Amplification Hypothesis: How To Counter Extreme Positions Effectively

Doctor Spin

DECEMBER 4, 2022

Here goes: Table of Contents The Power of Attitude Polarisation Using the Amplification Hypothesis in PR PR Resource: Conversion Theory PR Resource: Spiral of Silence The Power of Attitude Polarisation The amplification hypothesis (sometimes referred to as attitude polarisation ) is a well-known psychological effect. Weiner (Ed.)

How To

How To Handbook Resources Groups

The Personal Branding Formula

Doctor Spin

DECEMBER 20, 2023

link] In scientific literature, I found these suggested steps: Introspection, Understanding, Developing, Mantra, Crafting, Digital Footprint, and Communicating. link] In scientific literature, I found these suggested steps: Introspection, Understanding, Developing, Mantra, Crafting, Digital Footprint, and Communicating. 1 Holbus, J.

Brand

Brand Branding eBook Resources

PR Commentary on Current Events, No Thanks

Doctor Spin

JANUARY 4, 2024

If half the returning readership comes for evergreen content and the other half for news commentary, search engines and social media algorithms , I increase the risk of disappointing half of that readership—half of the time. The Media Polarisation Model (Version 1). Doing both could be a bad strategy.

eBook

eBook Analysis Engineering Social Media

The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

DECEMBER 16, 2023

Here we go: Quicklinks The Halo Effect: The Power of Charisma The Halo Effect and Spokesperson Selection Over-Reliance on Positive Associations PR Resource: More PR Theories The Halo Effect: The Power of Charisma In the world of public relations , understanding and strategically using psychological phenomena can be the key to successful campaigns.

Journalism

Journalism Ethics Analysis eBook

Leon Festinger—The Psychologist Behind Cognitive Dissonance

Doctor Spin

NOVEMBER 29, 2023

Leon Festinger’s theory on cognitive dissonance is important in PR. Festinger’s theories continue to be a central part of psychology curricula worldwide, and his work is frequently cited in new research, demonstrating the lasting impact of his contributions to the field. His theories are especially interesting for public relations.

Wikipedia

Wikipedia Comparison eBook Study

Leon Festinger—The Psychologist Behind Cognitive Dissonance

Doctor Spin

NOVEMBER 29, 2023

Leon Festinger’s theory on cognitive dissonance is important in PR. Festinger’s theories continue to be a central part of psychology curricula worldwide, and his work is frequently cited in new research, demonstrating the lasting impact of his contributions to the field. His theories are especially interesting for public relations.

Handbook

Handbook Wikipedia eBook Comparison

How To Create Knowledge

Doctor Spin

NOVEMBER 17, 2023

Please support my blog by sharing it with other PR- and communication professionals. And I love to know about knowledge. Of course, not everyone will find this interesting, but not all knowledge is created equally. At least I think so. It thoroughly explains how knowledge can be approached, analysed, and interpreted. Heuristic vs algorithmic.

How To

How To eBook Analysis Analytics

Types of Bad Thinking Habits

Doctor Spin

NOVEMBER 16, 2023

We are all victims of bad thinking habits. But by knowing (and understanding) where we often make thinking mistakes, we increase our chances of detecting mistakes before making poor decisions. I’ve listed several of these thinking habits so that we all can be more mindful and hopefully become better thinkers. Biased thinking. Fallacious thinking.

eBook

eBook Resources Groups Examples

Mental Models: How To Think Better—Faster

Doctor Spin

NOVEMBER 17, 2023

As a PR adviser, I rely heavily on mental models. Charlie Munger, the esteemed Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett, is renowned for his sharp intellect and profound wisdom in investing and business strategy. 1 Charlie Munger. 2023, October 29). In Wikipedia.

How To

How To eBook Wikipedia Viral

The Formula for Personal Branding

Doctor Spin

DECEMBER 20, 2023

link] In scientific literature, I found these suggested steps: Introspection, Understanding, Developing, Mantra, Crafting, Digital Footprint, and Communicating. link] In scientific literature, I found these suggested steps: Introspection, Understanding, Developing, Mantra, Crafting, Digital Footprint, and Communicating. 1 Holbus, J.

Brand

Brand Branding eBook Resources

Principles of Clear Thinking

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. If you have the financial mandate to invest in public relations counsel, you’re likely to be a person of substance. What’s going on here? And is there a remedy?

eBook

eBook Analysis System Data

The Media Polarisation Model

Doctor Spin

JANUARY 4, 2024

The Media Polarisation Model explains a media bias. The news media tends to divide issues into two opposing camps. This kind of polarisation is a known media logic effect. More deeply, media polarisation is problematic because it draws false lines between extremes that aren’t necessarily perpendicular.

Media

Media eBook Course Social Media

Echo Chambers: Algorithmic Confirmation Bias

Doctor Spin

DECEMBER 15, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Social media platforms use sophisticated algorithms to curate and present content based on user preferences, behaviours, and interactions. What do we know about echo chambers?

Viral

Viral eBook Journalism Resources

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics

Ethics Communications Print Television

Public Relations Today

The Media Blackout: Why PR Declines Media Interviews

The Amplification Hypothesis: How To Counter Extreme Positions Effectively

Trending Sources

The Personal Branding Formula

PR Commentary on Current Events, No Thanks

The Halo Effect: Why Attractiveness Matters in PR

Leon Festinger—The Psychologist Behind Cognitive Dissonance

Leon Festinger—The Psychologist Behind Cognitive Dissonance

How To Create Knowledge

Types of Bad Thinking Habits

Mental Models: How To Think Better—Faster

The Formula for Personal Branding

Principles of Clear Thinking

The Media Polarisation Model

Echo Chambers: Algorithmic Confirmation Bias

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

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