article thumbnail

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Reddit data. Journalists were quite vocal about criticizing the company for selling their emails.

Reddit 178
article thumbnail

Tips for Working with Millennial Media Outlets

Business Wire

The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter. On the other hand, Shieber advocated using Reddit for both content amplification, inbound traffic and story leads.

Reddit 158
article thumbnail

How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. Measure the Sentiment That Matters.

article thumbnail

The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

article thumbnail

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Just look at GE Reports, which has built a dedicated newsletter of over 100,000 people and regularly goes viral on Reddit by covering the company’s amazing new inventions and initiatives across renewable energy and air travel.

article thumbnail

#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. Paul: Yeah.

Trends 78
article thumbnail

A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. This is an important point, because you want to be able to measure and compare results over time. Workspaces.

Tools 160