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Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story

Sword and the Script

If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda I loved Star Wars as a kid. Storytelling format: the archetypal hero’s journey That these two stories are similar isn’t an accident. Refusal of the Call.”

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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. The post The marketer’s challenge of the shrinking attention span appeared first on Firefly Communications.

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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. Secret Sauce Origin Story. But what is Retsyn? Sans Sauce.

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What Instagram’s New Timeline Means

Cision

Otherwise they would have to start hitting people up for money like a PBS pledge drive or the window that pops up on Wikipedia. Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. The key to marketing and public relations is knowing where and when to reach an audience.

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Must-Have Tools for Visual Marketing + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

. 65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity. Meet the Man Who Unlocked the Secrets of Mobile Marketing. Pay to Play – The End of Free Social Marketing? Industry Groups Release Wikipedia ‘Manual’ for PR Pros. Industry Groups Release Wikipedia ‘Manual’ for PR Pros.

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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

That said, VR and AR have already come a long way since inception, with VR gaming particularly taking off in the last decade, and AR making waves in marketing campaigns and other commercial industries. But it’s still not something the average person comes across in their daily routine – this is the metaverse’s challenge at the moment.

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#19: Building a framework for reputation management

NewsWhip

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? 18: The future of storytelling in healthcare communications. So if you could give us a little definition, a working definition, that would be great. The probability of something bad happening.