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Time Magazine Journalist Points to Wikipedia as Proof of Fact

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Time Magazine Journalist Points to Wikipedia as Proof of Fact appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story

Sword and the Script

If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda I loved Star Wars as a kid. Storytelling format: the archetypal hero’s journey That these two stories are similar isn’t an accident. Refusal of the Call.”

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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Positivity engages audiences, and shines your reputation. Positive content is more viral.

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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” Secret Sauce Origin Story.

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Is This Tired Phrase in Your Comms DNA?

PRSay

The term “ corporate DNA ” even has its own Wikipedia page. ” But it’s a lot. I understand what these organizations mean: that something is so deeply ingrained in their corporate culture that it determines everything about how they operate.

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What Instagram’s New Timeline Means

Cision

Otherwise they would have to start hitting people up for money like a PBS pledge drive or the window that pops up on Wikipedia. Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. The same idea has been discussed on Twitter. Social networks have to monetize.

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Come Closer, I Want to Tell You A Story

Shift Communications

We are literally hardwired toward storytelling – a growing body of neuroscience research shows that stories stimulate more of our brains than just facts and figures do, and can even motivate us to change how we act in life. Be a storyteller first. But I am not unique. In fact, all humans love a good story.