article thumbnail

How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292
article thumbnail

The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

Radio 75
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Getting the Yes When Pitching the Media

PR for Anyone

In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran.

Pitching 130
article thumbnail

They’re a 10, but They Don’t Join Social Media Trends*

Buchanan PR

Amidst the rise of TikTok and the growing number of online audiences, many companies have started partaking in various social media trends, from major brands like the popular language learning app Duolingo to smaller, more local organizations like law firms and libraries. by keeping content fresh, fun and culturally relevant. Jonathan W.

article thumbnail

5 Challenges to Effective Communication

Cision

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. 1 television program on TV (“CSI”) averaged 12 percent of all households.

article thumbnail

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98
article thumbnail

Maxim Behar: "I haven't seen a happy emigrant; I've seen many successful emigrants."

Maxim Behar

I'm referring to the Islamic religion. This market mentality is lacking among young people in Bulgaria, whether we refer to Gen Z or the previous generation. Just observe the videos shown on international television, if shown at all. I've mentioned it on television before. Learn from them and do better.